Womxn are goddesses.
Centuries of female exclusion has meant women’s diseases, issues and overall health are often missed, misdiagnosed or remain a total mystery. From the earliest days of medicine, women have been considered inferior versions of men.
Femtech (or female technology) is a term applied to a category of software, diagnostics, products, and services that use technology often to focus on women's health. Femtech is growing rapidly. The innovations coming out of 'femtech' are primarily brands, products and services truly focusing on solutions for women and their health.
What inspired you to launch Femidi?
It was a gradual culmination of things. A few years ago I had come off the pill after a three-year stint, my periods were irregular, my girlfriend recommended using a period tracking app to help ease my anxiety and get back in sync. Around the same time I learnt that mainstream period products could contain odour neutralisers, dyes, pesticides, and fragrances, I was stunned that period products were able to include such toxic ingredients, which led me to look for alternatives. A little bit of Googling introduced me to the term ‘femtech’. I'd consider myself the 'target audience' for many of the brands in femtech and was surprised there wasn't a central place for me to discover and purchase all of these innovations online, and so the idea of femidi was born.
When COVID-19 hit, I was put on furlough, which turned out to be a blessing. I had the time to get femidi off the ground. Kim and I met on CoFoundersLab earlier this year, and it was pretty much an instant match. We’re both incredibly passionate about women’s issues, from equality to health, so to be able to build something like femidi that serves women is the most exciting thing for us.
My mission on this earth is to heal and empower women, I hope femidi contributes at least in a small way to lives the of women.
Hannah :) x